LOVE-BOX by DUREX

Challenge
In a big part of the world, many young people don’t see the necessity in using a condom.

Insight
For girls, it is especially intimidating to buy condoms. In fact it is so intimidating they choose not to buy condoms.

Idea
Utopia Design developed a condom brand that - as opposed to its competitors - was sold in small metal boxes, fashionably designed to change the whole buying experience.

Result
Love-Box was on the market for 2 years, until it was bought by the world’s leading condom brand Durex, now owned by Reckitt Benckiser. During 2011 Love-Box was sold in approximately 25 countries.