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Aids Walk 2007
Love-Box sponsored the event. 700 Love-Box were given out to participants in goody bags. Read more here. |
Singapore in Love
In November 2007 the first Love-Boxes were sold in Singapore. You find ads with Love-box tins in Time-Out, FHM, and other magazines. Also outdoor commercials did a good job to spread the word about a new condom brand from Copenhagen. The picture above is from an sampling event in conjunction with World Aids Day on the 1.st December 2007. It took place at a bus stop where 300 tins were handed out. And a lot of different marketing activities helped spread the message further. |
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